Since 2005, Benfield Research's EMI Service has been providing research and analysis on a key healthcare purchaser segment-employers.
EMI analyzes the employer marketplace to help pharmaceutical, medical device, and biotech manufacturers better understand employer perspectives, needs and expectations related to health programs and trends, and to incorporate effective market strategies.
In recognition of the increasing interplay of healthcare stakeholders, we are enhancing our EMI Service by adding a new, integrated view in 2012. In addition to the traditional employer and employer health coalition perspectives, we'll be gathering input from health plans, PBM's and EBC's.
Subscriber Uses:
- Track emerging employer market trends and monitor enduring trends
- Identify and segment targets for advisory boards, pilot programs, etc.
- Cultivate relationships where there's a good therapeutic fit and opportunities to work on demonstration projects
- Develop effective strategies for marketing to employers through identification of gaps in satisfaction, interest or awareness
- Identify employer and coalition targets with total value focus and opportunities to deliver your value proposition
- Benchmark employer market efforts and those of competitors
- Promote employer market "wins" within your organization
- Facilitate understanding of the employer benefits world and market dynamics
- Contact Us for additional information about Employer Market Intelligence